I don’t know where this journey will take me, but I hope you’ll join me for it. After 20 years under the auspices of publishing companies, I am doing this on my own. I am here to be honest about Apple and all other technology, the good and the bad. I may not be Hypercritical, but I believe that we better appreciate the world by analyzing it. My career-not just in tech journalism, but also in my side projects focused on entertainment and pop culture-has shown that I believe you can love something while still considering it critically. I am one of those people who bleeds in six colors.
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And it has defined my professional life, too, since I’ve been writing about it for two decades. I’ve been using Apple’s products since I was in elementary school.
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And that was code for, “because I love what this place stands for.” And I found these miraculous people… I tried to ask this as tactfully as I could, “Why are you still here?” And a lot of them had this little phrase, “Because I bleed in six colors.” Which was the old six-color Apple logo. I had expected that all of the good people would have left. Steve Jobs described his return to Apple in this way: Longtime Apple fans and employees used to say that if you cut them, they would “bleed six colors.” Someday soon… What does the name of the site mean?īack in the olden days, Apple’s logo featured a rainbow of six colors. Jay Fanelli of Cotton Bureau came up with the “6C” logo during a back-and-forth while we were talking about making a Six Colors t-shirt we still haven’t made. Learn more about his many powers at Extra Moon. He does things with servers you wouldn’t believe. Greg Knauss is the Six Colors system administrator. He regularly appears on The Incomparable and co-hosts The Rebound podcast. Dan and Jason co-created the Clockwise podcast, of which Dan is still a regular host and Jason appears sometimes. Dan finished his Macworld career as a Senior Editor and is now a freelancer writer, podcaster, and author. He and Jason worked together for many years at Macworld. You can email me at on Twitter and the site’s on Twitter at Dan Morenĭan Moren is the other regular writer on Six Colors. I left IDG in 2014 and now write here, as well as writing regular columns for Macworld and Tom’s Guide. I’ve written breaking news, interviewed executives (including Steve Jobs), reviewed major products, written how-to articles, penned award-winning editorials, shot and edited videos, produced podcasts… you name it. During my time at Macworld, I covered every major Apple product release, including every version of OS X, the iPod, iPhone, and iPad, and much more. I was the lead editor for Macworld for more than a decade. Its founder and editor in chief is Jason Snell. Six Colors provides daily coverage of Apple, other technology companies, and the intersection of technology and culture.
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